How to Boost Engagement For a Fundraising Campaign Brochure
If you have helped run a school fundraiser, you know how it goes. Flyers go home. A few families jump in right away. Others mean to participate but forget. By the end, you wonder why the fundraiser did not get the traction you hoped for, even though the cause was important and the products were appealing.
Low engagement is one of the most common challenges with school fundraisers, especially brochure-based ones. Families are busy, information gets lost in backpacks, and if the process feels confusing or time-consuming, participation can stall.
A well-organized fundraising campaign brochure can help make participation easier. When families understand how the fundraiser works and have flexible ways to take part, engagement naturally improves.
In this article, we will explore practical ways to increase engagement for brochure fundraisers using the tools and options available through Gifts ‘N Things. You will learn how to choose the right campaign format, motivate students and families, and use available resources to make participation simple and effective.
What Makes a Yankee Candle Fundraiser Brochure Profitable?
When families recognize and trust a product, getting them involved in a fundraiser becomes much easier. That’s one of the reasons Yankee Candle continues to be such a popular choice for schools. The quality speaks for itself, premium-grade paraffin, and natural-fiber wicks. Yankee Candle also boasts an impressive burn time of over 110 hours. Families know they’re buying something that not only smells great but lasts.
From a profit perspective, the structure is straightforward and school-friendly. Each 22 oz Yankee Candle generates $11 profit. Even better, the brochure includes additional items, gifts, accessories, and seasonal favorites, that can earn schools up to 40% profit. When you combine strong margins with a trusted product, your fundraiser becomes much more compelling to busy families who want their purchases to make an impact.
Why Engagement Is the Key to a Successful Brochure Fundraiser
Engagement is often the difference between a fundraiser that just gets by and one that really supports your school’s goals. When families understand what they’re being asked to do and why it matters, they’re far more likely to participate.
A clear, easy-to-read fundraising campaign brochure gives families a reference point. They can see the products, understand the steps for ordering, and share the fundraiser with relatives and friends. When everything is straightforward, families feel confident taking part rather than overwhelmed.
You play a key role in setting that tone. Choosing a brochure fundraiser that’s easy to explain and easy to manage helps families feel comfortable and motivated to participate.
Which Fundraising Campaign Brochure Format Works Best?
Sometimes families do not participate because the process is inconvenient. If ordering feels complicated or time-consuming, it is easy to put it aside.
Gifts ‘N Things offers several brochure fundraising options so schools can select what fits their community best:
- Ship-to-Group: Orders are delivered together to the school for easy distribution. This method can simplify pickup and help schools manage large groups.
- Ship-to-Seller: Orders ship directly to participating families, making it easier for them to receive items without extra trips.
- Online with Brochures: Families use a physical brochure as a guide, then place their order online. This reduces paperwork while still keeping a tangible reference.
- Online Only: Fully digital, for families who prefer to order from home without handling paper forms.
There isn’t one “perfect” model. The best option depends on your school’s volunteer capacity, parent schedules, and how families like to shop. Reviewing the available fundraising options can help you choose a structure that makes participation as easy as possible.
How Can You Motivate Students and Families to Participate?
Students are a huge part of how engaged a fundraiser feels. When they’re excited, they talk about it at home, remind their families, and help spread the word.
A simple kickoff can make a big difference. Consider a short classroom announcement, a flyer sent home, or a quick explanation about what the fundraiser supports. Clear communication ensures families know exactly what to do and what the goal is, without feeling overwhelmed.
Incentives and recognition programs, such as prize programs with participation kick-off prizes or homeroom parties for class goals, can also support engagement and motivate broader participation. These are optional, but many schools find they help maintain motivation throughout the campaign. Gifts ‘N Things offers incentives and services for elementary schools, giving schools tools to celebrate effort and participation.
Ultimately, engagement comes from making the fundraiser feel doable. When families understand the process and see that participation is simple and worthwhile, they’re far more likely to take part.
Turning Engagement Into Fundraising Momentum
Successful brochure fundraisers don’t have to be complicated. They work best when they’re clear, organized, and easy for families to engage with. You don’t need more reminders or pressure; small tweaks like choosing the right format, communicating clearly, and using available support tools can make a noticeable difference.
A fundraising campaign brochure from Gifts ‘N Things provides the structure and flexibility schools need to make that happen. With multiple campaign options, optional incentives, and tools to guide the process, you can run a fundraiser that fits your school community rather than forcing families into a one-size-fits-all approach.
If your goal is to get more families involved and make fundraising feel less stressful, learning more about brochure fundraising is a smart next step. You can also request more information to start planning your fundraiser today.
