How to Make the Most of Your Candle Fundraiser Brochure
You send the candle fundraiser brochure home with students, and then you wait. For many schools, that’s where the strategy ends, and so does participation. Brochures sit in backpacks, parents forget to follow up, and a fundraiser with real potential falls short of its goal.
The good news is that a few intentional steps can make a meaningful difference in how many orders come in. Gifts ‘N Things school fundraising gives your school a brochure with products families genuinely want, and when you pair that with a clear promotion plan, you’re set up to raise more. This article walks through how to launch your campaign strong, keep participation going through the middle, and close out with urgency so no orders are left on the table.
How Do You Launch a Candle Fundraiser Brochure the Right Way?
The first day sets the tone. When students leave school excited about the fundraiser, they carry that energy home to their families. When they leave without knowing what it’s for or why it matters, the brochure goes in the backpack and stays there.
Start with a school-wide or classroom announcement. Take a few minutes to explain what the fundraiser supports, whether that’s new playground equipment, a field trip, or classroom supplies. Students who understand the “why” are more motivated to sell, and that enthusiasm translates directly into conversations at home.
Send a clear parent communication the same day. Email, a printed note, or both work well. Include what’s in the brochure, how to place an order, and when orders are due. The fewer questions a parent has to ask, the more likely they are to follow through.
Finally, introduce the prize program on day one. Gifts ‘N Things offers a prize program designed to keep student sellers motivated throughout the campaign. Giving students something to work toward from the very beginning creates momentum that carries through the rest of the fundraiser.
How Do You Keep Sales Moving and Close Strong?
Most brochure fundraisers run one to two weeks. The first couple of days tend to be active, then energy dips in the middle before picking back up near the deadline. Staying intentional during that stretch is where coordinators have the most to gain.
A mid-campaign update goes a long way. Let families know how the school is tracking toward its goal with a simple message like “We’re halfway there with five days to go!” It keeps the fundraiser top of mind without feeling pushy. This is also a good time to remind students to think beyond their immediate household. Grandparents, neighbors, family friends, and coworkers are often happy to support a school fundraiser when asked, and students don’t always think to reach out until someone suggests it.
Social media can also help keep momentum going during that slower middle stretch. Posting a quick update on your school’s Facebook or Instagram page gives families an easy way to share the fundraiser with their own networks. A simple post with a progress update, reminder about online ordering, or a short message like “Help us reach our goal this week!” can extend your reach beyond immediate contacts. Encouraging parents to share or repost can bring in support from friends and family who might not have seen the fundraiser otherwise, especially those out of town.
It’s also worth reminding families that online ordering is available. Gifts ‘N Things offers brochure fundraising options that include online ordering, making it easy for out-of-town supporters to place orders without needing a physical brochure. Letting families know this option exists can bring in orders that might otherwise be missed.
As the deadline approaches, clear and timely reminders are one of the most effective tools you have. Send a reminder 3 to 5 days before orders are due through email, a school app, or a note home, and include the specific due date so there’s no confusion. Then send a final reminder the morning orders are due. Many coordinators are surprised by how many last-minute orders come in with just one simple nudge. Keep the tone warm throughout. Something like “Today’s the last day to support our school’s fundraiser!” is encouraging and easy for families to act on.
Why Does Product Selection Matter in a Candle Brochure Fundraiser?
Even the best promotion plan works better when the product sells itself. When families recognize what they’re buying, the conversation shifts from “Can you buy something?” to “Which one do you want?”
Gifts ‘N Things is the exclusive school supplier of the Yankee Candle fundraiser program. After stepping away from fundraising in 2020, Yankee Candle is back, and Gifts ‘N Things is the only place schools can access it. The featured product is the iconic 22 oz. Original Jar Candle, made with premium-grade paraffin and 100% natural-fiber wicks, delivering over 110 hours of fragrance. With scents like Sparkling Cinnamon, Vanilla Cupcake, and Clean Cotton, these are candles families already know and love.
Yankee Candle products are available through the Winter Wonderland and Spring brochures, or as a standalone online-only fundraiser, giving your school flexibility in timing and format. When the product is familiar and trusted, students spend less time convincing and more time collecting orders, which makes your job as a coordinator a whole lot easier.
Making Your Candle Fundraiser Brochure Work for Your School
A candle fundraiser brochure is a real opportunity to raise meaningful funds for your school. The difference between a campaign that meets its goal and one that falls short often comes down to how well it’s promoted, not how many brochures went home.
Start strong with a clear kickoff that connects students to the purpose behind the fundraiser. Keep energy going with mid-campaign communication and a reminder that online ordering opens the door to more supporters. Then close with timely, encouraging deadline reminders that bring in those final orders. Pair all of that with a product line families already trust, and you have a fundraiser worth getting excited about.
You already have what it takes to run a successful campaign. The right tools and a little planning go a long way. Request information from Gifts ‘N Things to explore candle fundraising options for your school.
FAQs
How long should a candle fundraiser brochure campaign run?
Can families order online instead of using the paper brochure?
What profit does a school earn from a candle fundraiser brochure?
Profit varies depending on the fundraising option your school selects and the products sold. Visit the brochure fundraising options page to compare profit structures and find the best fit for your school’s goals.
